Jakarta, Indonesia — Behind every great brand lies a great mind — and in the case of DKRIUK Fried Chicken, that mind belongs to Iksan Juhansyah. As the CEO of PT Raja Rasa Kuliner, Iksan has not only built a culinary brand but also engineered a business model that blends innovation, empowerment, and efficiency. His way of thinking has transformed DKRIUK from a small neighborhood stall into one of Indonesia’s fastest-growing food and beverage networks.
What sets Iksan apart is his strategic clarity. While many entrepreneurs chase trends, he focuses on creating systems. Early in his journey, Iksan realized that success would not come from selling more fried chicken, but from designing a model where thousands could succeed together. That insight became the cornerstone of DKRIUK’s franchise system — a scalable, sharia-based partnership model that removes royalty fees and shares growth equitably with local partners.
“I don’t want DKRIUK to be just a brand,” Iksan once said. “I want it to be a movement that empowers people to create better lives.”
This mindset is visible in every layer of DKRIUK’s operations. From training programs to outlet audits, Iksan ensures consistency and accountability without losing the company’s human touch. His leadership style is adaptive: structured enough to maintain quality, but flexible enough to encourage innovation. Under his supervision, DKRIUK’s R&D team continues to develop new products like Ayam Dkribho, Ayam Hot, Ayam Geprek, and the crowd favorite Crispy Chicken Skin — each tailored to evolving consumer tastes.
Beyond products, Iksan’s strategic vision lies in how he positions DKRIUK as both a national and community brand. He believes a brand earns loyalty not from marketing, but from meaning. That’s why DKRIUK champions affordable entrepreneurship through its Gerobak Ekonomis and Hotsnack Ekonomis partnership packages, lowering barriers for small business owners to start and grow.
His ability to balance operational discipline with empathy has become his hallmark. He doesn’t just manage growth — he architects it. Every decision is grounded in data yet filtered through experience and intuition. His leadership mantra is simple: lead with purpose, scale with integrity.
As a result, DKRIUK has achieved what many larger players struggle to do — rapid national expansion while maintaining brand trust. Today, the brand operates more than 6,000 partner outlets and employs over 800 people, all managed through an ecosystem designed to grow sustainably.
The world has started to take notice. DKRIUK’s innovative model and consistent growth have earned multiple recognitions, including the Fast Growing Company in F&B Sector of The Year 2025 and Best of the Best Brand Excellence in Digital Era 2025. For Iksan, however, awards are not the finish line but a reflection of consistency and clarity of purpose.
“I always remind my team,” he says, “strategy is not about doing everything — it’s about doing the right things and staying committed long enough to make them matter.”
Through his strategic foresight, Iksan Juhansyah has redefined what it means to lead a local brand in a globalized market. His approach is pragmatic yet visionary — combining faith, innovation, and discipline into a formula that drives both growth and impact.
DKRIUK’s story is no longer just about fried chicken. It’s about the power of mindset, the strength of systems, and the vision of a leader who dares to think differently.
