Jakarta — Spotify Wrapped Live 2025 reaffirmed the role of music as both a cultural medium and a form of diplomacy. At this event, Indonesian musician Hindia swept several awards, marking the dominance of local artists on the international stage.
From a cultural geopolitics perspective, Hindia’s victory demonstrates how music can serve as an instrument of soft power. Indonesia, through the creativity of its young musicians, has managed to cross regional boundaries and strengthen its image globally.
The event, held in Jakarta, also featured a lineup of international artists, showcasing cross‑border interaction within the entertainment industry. This reflects a new trend: music is no longer just entertainment, but also a space for identity competition and influence.
Spotify Wrapped Live 2025 symbolizes how digital platforms are reshaping the music industry. With streaming data as the foundation for awards, artists who connect closely with digital audiences have greater opportunities to dominate.
Ultimately, Hindia’s dominance is not only a personal achievement but also a representation of Indonesia’s musical rise on the global stage. This momentum can be leveraged as a cultural diplomacy strategy to strengthen Indonesia’s position in international discourse.
