Boulder, Colorado, nestled in the Rocky Mountains, has become a major center for the thriving natural and health products industry. Driven by an entrepreneurial spirit, a love of the outdoors and a healthy lifestyle, the city has spawned companies that generate billions of dollars in revenue.
The roots of this industry date back to 1969, when local hikers began hand-picking wild herbs in the Rocky foothills. This led to the founding of Celestial Seasonings, a tea company that pioneered the natural food movement. The company was later acquired by Hain Celestial Group for $390 million in 2000.
President and CEO of Hain Celestial Group, Wendy Davidson, states that Boulder is the center of natural and organic food. She also added that for those who want to drive growth and engage in the industry authentically, Boulder is the place to be.
This story is part of CNBC’s Cities of Success quarterly series, which explores cities that have transformed into business hubs with an entrepreneurial spirit that attracts capital, companies and employees.
