February 5, 2025 3:30 am

Oddity Tech’s Bold Move: Defying Beauty Sector Slowdown Amid Ulta’s Cautionary Note

In the face of looming concerns over a slowdown in the beauty retail sector, Oddity Tech, an innovative Israeli cosmetics platform driven by artificial intelligence, has emerged as a striking outlier. Despite warnings from industry giant Ulta Beauty, Oddity Tech has unveiled its first-quarter results, surpassing analyst forecasts and raising its full-year guidance, signaling robust growth and resilience in a challenging landscape.

The company’s impressive performance in the first quarter speaks volumes:

Adjusted Earnings per Share: 61 cents, eclipsing the expected 49 cents.

Revenue: $211.63 million, exceeding the projected $205 million.

Oddity Tech reported a net income of $32.98 million, or 53 cents per share, for the quarter ending March 31, a significant leap from $19.59 million, or 35 cents per share, during the same period last year. After excluding one-time items, the company’s earnings stood at 61 cents per share. Sales soared to $212 million, marking a remarkable 28% increase from the previous year’s $166 million.

Encouraged by its outstanding performance, Oddity Tech has revised its full-year revenue guidance upwards, now anticipating a range of $626 million to $635 million, up from the previous outlook of $620 million to $630 million. Similarly, adjusted earnings per share are expected to range between $1.57 and $1.62, compared to the earlier guidance of $1.49 to $1.54. Analysts had anticipated revenue of $627 million and earnings per share of $1.51.

Looking ahead to the current quarter, Oddity Tech projects sales between $185 million and $189 million, with adjusted earnings per share falling within the range of 61 cents to 64 cents. Analysts had forecasted revenue of $186.5 million and earnings per share of 56 cents.

The market has responded positively to Oddity’s exceptional performance, with shares surging nearly 10% in extended trading following the earnings announcement.

Since its listing on the Nasdaq in July, Oddity Tech has been at the forefront of revolutionizing the traditional beauty and wellness industry through the utilization of artificial intelligence in product development and personalized recommendations. The company firmly believes in the dominance of online platforms for beauty and wellness sales, challenging the relevance of brick-and-mortar stores.

In contrast to the cautionary remarks of Ulta Beauty CEO Dave Kimbell regarding a cooling demand for beauty products, Lindsay Drucker Mann, Oddity’s Chief Financial Officer, remains optimistic about the sector’s trajectory. Drucker Mann highlighted sustained demand for online beauty solutions and a growing consumer preference for high-efficacy products tailored to specific needs, positioning Oddity Tech as a catalyst for industry evolution. As Oddity Tech continues to defy market expectations with its innovative approach, the company’s remarkable performance underscores its resilience and commitment to driving growth and innovation in the beauty sector.