Hanoi — Vietnam has once again affirmed its position as one of Asia’s most compelling destinations by securing multiple top global rankings in the Condé Nast Traveler Readers’ Choice Awards 2025, one of the world’s most prestigious travel recognitions.
Key Rankings
- 4th place globally for culinary experiences (score: 96.67) — Vietnam’s cuisine, from pho and banh cuon to goi cuon, was praised for its freshness, diversity, and cultural storytelling.
- 6th friendliest nation worldwide (score: 97.27) — International travelers consistently highlight the warmth and hospitality of the Vietnamese people.
- 9th most attractive destination globally — Surpassing several established tourism powerhouses, Vietnam was recognized for its natural beauty, cultural depth, and affordability.
Why It Matters
The Readers’ Choice Awards are based on millions of votes from global travelers, making them a strong reflection of authentic visitor experiences. Vietnam’s recognition across multiple categories demonstrates its well‑rounded appeal: not only as a culinary hub but also as a welcoming and memorable travel destination.
Regional Significance
For ASEAN, Vietnam’s achievement underscores the region’s growing influence in global tourism. It also highlights how culinary heritage and cultural authenticity can be powerful drivers of international recognition.
Broader Implications
Vietnam’s success comes at a time when the country is investing heavily in sustainable tourism, infrastructure, and cultural preservation. These awards are expected to boost its visibility further, attracting more international visitors and strengthening its role as a regional tourism leader.
