Berlin — Samsung Electronics reaffirmed its global leadership in innovation by winning nine Best of Innovation awards and 17 Honoree recognitions at the IFA 2025 Innovation Awards in Berlin. This inaugural program by IFA Berlin highlights products that excel in design, technology, and market impact, and Samsung emerged as the most decorated brand of the event.
Among the standout winners was the Bespoke AI Laundry Combo, which earned the Best in Design Award. The all-in-one washer-dryer delivers 20 percent higher energy efficiency than A-grade standards and cuts drying time by up to 60 percent with its advanced heat pump technology.
In home entertainment, The Movingstyle captured attention with its tote bag–inspired design, allowing users to carry a 27-inch QHD display anywhere. It secured both Best in Home Entertainment and Best in Design, underscoring Samsung’s ability to merge lifestyle with technology.
Samsung also unveiled The Premiere 5, the world’s most compact triple-laser ultra-short-throw projector, capable of projecting a 100-inch screen from just 43 centimeters away. With interactive IR laser features, it doubles as a versatile tool for entertainment, education, and fitness.
The Freestyle+ marked another breakthrough as the first portable projector with a dedicated AI processor and built-in generative model. It enables instant creation of ambient visuals and seamless audio synchronization with Samsung speakers, offering a cinematic experience in any setting.
On the mobile front, the Galaxy Tab S11 Ultra won Best in Content Creation and Best in Computing & Gaming thanks to its 14.6-inch AMOLED 120Hz display and Galaxy AI integration. Meanwhile, the Galaxy Z Fold7 earned Best in Communications & Connectivity, praised for being the thinnest Fold device yet and delivering a refined ultra-smartphone experience.
Samsung’s AI-powered home appliances also received recognition, including the Bespoke AI Washer, AI Jet Ultra, AI Dishwasher, and AI Refrigerator with food recognition technology. In display innovation, the Micro RGB and Odyssey 3D showcased next-generation visuals, including glasses-free 3D experiences.
With this sweeping success, Samsung not only strengthened its reputation in Europe but also reinforced its long-term strategy: embedding AI, premium design, and energy efficiency across its product ecosystem. The company’s dominance at IFA 2025 signals Asia’s continued leadership in shaping the future of global technology.
