January 31, 2026 6:46 PM

Budiyanto Djoko Susanto: Steering Indonesia’s Retail Expansion in ASEAN Context

Jakarta — Budiyanto Djoko Susanto, Commissioner of PT Sumber Alfaria Trijaya Tbk (Alfamart), represents the new generation of leadership in Indonesia’s retail industry. His career trajectory reflects both family legacy and strategic vision in expanding modern retail networks across the region.

Educated in Business Administration at San Francisco State University, Budiyanto returned to Indonesia with international exposure. His early career at Northstar Pacific provided him with analytical skills before joining Alfamart’s management structure in 2010.

Budiyanto’s leadership roles have spanned Alfamart, Alfamidi, and other Alfa Group companies. His positions as Commissioner and President Commissioner demonstrate his influence in strengthening operational efficiency and expanding retail infrastructure.

From a regional analysis perspective, Alfamart’s growth under Budiyanto’s oversight contributes to ASEAN’s evolving retail landscape. Indonesia’s minimarket model has become a benchmark for convenience retail, influencing strategies in neighboring countries.

Observers note that Budiyanto’s role is not only managerial but symbolic. As the son of Alfamart’s founder, Djoko Susanto, he embodies continuity while adapting to modern challenges such as digitalization, supply chain resilience, and consumer behavior shifts.

Ultimately, Budiyanto Djoko Susanto’s profile is more than a corporate biography. It is a regional narrative — showing how Indonesia’s retail leadership is shaping ASEAN’s consumer economy and redefining the future of convenience retail.