Apple Dominates Indonesia’s Smartphone Imports: 85% of 2.79 Million Units Bear the Apple Logo

JAKARTA – Minister of Industry, Agus Gumiwang Kartasasmita, emphasized Indonesia’s pivotal role as a significant market for Apple Inc.’s products. According to Agus Gumiwang, in 2022, Indonesia imported 2.79 million units of smartphones, with Apple products constituting 85% of the total. “Out of the 2.79 million units, I can confirm that 85% are Apple products,” Agus informed reporters at the Merdeka Palace on Wednesday (17/4/2024). However, he expressed Indonesia’s desire for Apple to incorporate more local components into its products through investments in the country. Agus highlighted one such investment initiative by Apple, focusing on education for aspiring Apple developers. “Apple has adopted a particularly unique approach, which we have embraced in calculating the Domestic Component Level (TKDN). This approach relies on their investment, particularly in establishing educational infrastructure for future developers, such as the Apple Developer Academy,” Agus explained. Moreover, the Minister urged Apple Inc. to commit to establishing manufacturing facilities in Indonesia, citing the country’s existing comprehensive ecosystem for mobile phone components. “This [commitment to establishing facilities] is something we are eager to promote. The fact is that mobile phone components are readily available in Indonesia, including batteries, cables, and other essentials. We will explore potential collaborations with Apple to integrate locally sourced products, which we have already prepared,” he stated. Meanwhile, during a meeting with President Joko Widodo (Jokowi), Minister of Industry Agus Gumiwang Kartasasmita, and Minister of Communication and Information Technology Budi Arie Setiadi at the State Palace on Wednesday (17/4/2024), Apple Inc. CEO Tim Cook expressed his fondness for Indonesia. He particularly praised the country’s positive market sentiment towards their products. “I am delighted to be in Indonesia. This country is a crucial market for us, and I have had fruitful discussions with the President regarding our commitment to Indonesia,” said Tim Cook.